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Comment by Hafiz Nawazish Noor Soharwardi on May 4, 2013 at 11:41pm

610%20slution.doc

BBA (HON) Comment by eman on April 28, 2013 at 11:31pm

plz is ka to the point idea daina

BBA (HON) Comment by eman on April 28, 2013 at 11:30pm

DUE DATE: 2 MAY 2013
MARKS: 20
ASSIGNMENT:
TOPIC: ETHICS AND MORAL REASONING AS A LONG TERM BUSINESS
STRATEGY
Learning Objectives
• To learn the importance of ethical considerations in different business decisions.
• To learn the importance of moral reasoning and ethics as a long term business strategy.
Learning Outcomes
After this assignment, student will:
• Understand the importance of ethics and moral reasoning in business decisions.
• Will find a sense about real life scenario where ethical consideration is needed.
Background
Liquefied Petroleum Gas (LPG) has been a deregulated sector in Pakistan for almost a decade.
The primary objective of this price deregulation by the government was to bring more
investment in the oil and gas sector of Pakistan. Local production in the country is less than the
demand of this product. According to a rough past estimate, local production of LPG in the
country is 1600 metric ton and its demand is around 3000 metric ton per day. Different LPG
companies that were licensed by Oil & Gas Regulatory Authority (OGRA) had to manage the
product demand of the market mostly through de‐marketing activity and import of LPG (in few cases through illegal channels from Iran). This massive gap in the supply and demand of the
product also created black marketing and import of product without paying taxes on the import
and without the prior permission of OGRA. Price trend in the market over the years is that this
product’s price increases in winter due to extra demand and decreases in summer due to
decrease in the demand. LPG initially was thought to be a pro‐poor fuel but it was not the actual
case in the market because its prices remained out of the reach for a poor person during winter
seasons.
Real time scenario
In a routine price cartel situation just before the winter season, managers of the different LPG
licensed companies were sitting together in a meeting for deciding a mutually agreed price with
extra and unchecked profit during the upcoming winter season. Most of the managers were
keen to have a constant increase in the price during winter with their mutual consensus but one
of the managers, Mr. Ali suggested that this constant increase in the fuel price will increase the
suffering of common and poor people. All the other stake holders heavily criticized Mr. Ali as he
was suggesting a cut on the profit for the interest of society. Some of the senior managers in
that meeting told Mr. Ali that he had no right to think for these ethical considerations in
business as he is representing his company as an employee and that there is no such law to
regulate the price of the product. Mr. Ali’s point of view was that he was also representing the
same interest of his company for increasing the profit but he said that he is also seriously
concerned about the low purchasing power of this fuel of the common person and that he will
remain firm on this argument. This initiated a new dimension of brainstorming for social
responsibility and ethical consideration in that business meeting. Now on one side there was
short term strategy to earn high profit and on the other side, there was a long term strategy of
business growth with ethical consideration.
Requirement
Considering the above mentioned scenario, answer the following questions based on the
knowledge that you have acquired from this course so far.

1: In your point of view, what may be the possible reason of prisoner’s dilemma in this
situation? How will the ethical consideration help this business sector as a long term growth
strategy? (10 Marks)
2: How can Mr. Ali create the spirit of moral reasoning in this interest group? Discuss with logical
points. (10 Marks)

Comment by + ((( PἇƦÎzἇἇÐ ₱ἇƦÎѠÎ₰h!!! ))) on April 26, 2013 at 6:11pm

NICE!!!!!!!!

Comment by Yasmeen(S.admin) on February 11, 2013 at 2:34am

if discussion not here then open discussion

Comment by Yasmeen(S.admin) on February 11, 2013 at 2:34am

CLICK ON VIEW ALL TO SEE ALL DISCUSSIONS

AND THEN ON NEXT IF U COULD'T FIND

Comment by Muhammad Akbar on January 30, 2013 at 12:00am

yr koi solved finaltern upload kr do

Comment by Moon_90 on December 20, 2012 at 5:17pm

Comment by Moon_90 on December 20, 2012 at 5:16pm

salam to all

Comment by Yasmeen(S.admin) on October 6, 2012 at 6:16am

dear member
past paper,past quizzes aur handouts add karny sy pehly view all p click kark dek lain ,aur past discussion main past chezain add karain
aur agr new assignment, quizzes aur gdb ka discussion add hai to dosra add na karain usi discussion k comment box main related material add karain,ta k students ko aik he discussion main sb kuch milay na k bar bar same another discussion open karni Paray,
THANKS

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