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There are 68 total Questions in which:
61 are MCQs
4 Questions having 3 marks:
i) What is meant by "Chronological resume"?
ii) In an indirect approach for writting a disappointing news letter the disappointing news is deemphasized. Discuss
iii) What are the guideliens for the composition of the body of a business message?
iv) Discuss the demographic factor of speech?
3 Questions having 5 marks:
i) Heading and letterhead is the essential part of a business letter. List down the information that a letterhead or heading conveys.
ii) What is the basic purpose of writting a memo?
iii) What is the importanc eof audience-centered tone for disappointing or bad news letter?
Best of Luck :D
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Permalink Reply by Yasmeen(S.admin) on February 4, 2012 at 12:29pm MCM301 Fall 2011 Final Term Feb 2012 – VU Current Paper – 03 Feb 2012
total question 69
62 MCQs
3 marks question 3 and
5 mark question=4
Question No: 1 ( Marks: 1 ) – Please choose one
In a well written disappointing newsletter all of the following points are important, except:
> Enough detail to make the reason for the refusal logically acceptable
> Explaining the company’s policy as logical rather than rigid
> Offering an apology for the decision
> Avoiding negative personal expressions
Question No: 2 ( Marks: 1 ) – Please choose one
The letters written to book some place like room, hall etc are called:
> Informal social invitation letters
> Reservation letters
> Claim letters
> Order letters
Question No: 3 ( Marks: 1 ) – Please choose one
Which of the following is not suggested for an appropriate ending of business writing (request letters)?
> Keep the ending paragraph as long as circumstances allow.
> State who is to perform the desired action if the action is to be performed by someone other than the reader.
> Include reader-benefit material, if appropriate.
> Avoid the inclusion of negative information in the ending.
Question No: 4 ( Marks: 1 ) – Please choose one
In a direct request letter, request can be presented in:
> Middle paragraph
> Closing sentence
> First sentence
> Closing paragraph
Question No: 5 ( Marks: 1 ) – Please choose one
Which of the following is NOT the stage of effective business writing?
> Planning Stage
> Organizing Stage
> Drafting Stage
> Body Composition Stage
Question No: 6 ( Marks: 1 ) – Please choose one
While preparing for effective business writing Drafting Stage involves all of the following EXCEPT:
> Develop appropriate beginning paragraph
> Compose the body
> Develop appropriate ending paragraph
> Editing
Question No: 7 ( Marks: 1 ) – Please choose one
Which of the following is NOT a result of incomplete messages?
> Loss of goodwill
> Loss of valued customers
> Loss of sales
> Gaining the good name
Question No: 8 ( Marks: 1 ) – Please choose one
“His GPA in 2000 (MBA) was 3.9 on a four point scale.” Which of the following is a correct and more concrete form of this statement?
> His GPA was 3.9 on a four point scale.
> His GPA was good in 2000.
> He got a good score in his MBA Program.
> All of the given option.
Question No: 9 ( Marks: 1 ) – Please choose one
The vocabulary of informal writing is:
> Less difficult
> Tricky
> Intricate
> All of the given options
Question No: 10 ( Marks: 1 ) – Please choose one
Which one of the following is not a fallacy about resume?
> The purpose of a resume is to list all your skills and abilities.
> The more good information you present about yourself in your resume, the better.
> If you want a really good resume, have it prepared by a resume service.
> The objective of a resume is to kindle the employer interest and generate an interview.
Question No: 11 ( Marks: 1 ) – Please choose one
The suggested plan for a sales letter includes all of the following elements, EXCEPT:
> An opening that could detract the reader’s attention
> A section that captures the reader’s interest in the product or service you are selling
> A section designed to establish desire and conviction on the part of the reader
> A courteous, action-oriented close
Question No: 12 ( Marks: 1 ) – Please choose one
Which of the following must NOT be adopted in preparing disappointing news messages?
> Use sales-promotion material whenever appropriate.
> Consider using an implicit refusal rather than an explicit refusal.
> Capitalize on what you can do for the reader rather than what you cannot do.
> Use negative words or phrases.
Question No: 13 ( Marks: 1 ) – Please choose one
All of the following is achieved by adopting audience centered tone in a disappointing news message, EXCEPT:
> Accepting that your disappointing-news represents a firm decision
> Understanding that, under the circumstances, your decision was fair and reasonable
> Remain well disposed toward your business
> destroying the receiver’s pride
Question No: 14 ( Marks: 1 ) – Please choose one
While preparing for effective business writing Planning Stage involves all of the following EXCEPT:
> Determine your purpose
> Consider your reader
> Determine the appropriate content
> Choose your clothes
Question No: 15 ( Marks: 1 ) – Please choose one
Which of the following is the skill of speaking in distinct syllables?
> Articulation
> Fillers
> Inflection
> Monotone delivery
Question No: 16 ( Marks: 1 ) – Please choose one
Which of the following is usually related to environmental factors that affect the communication?
> Listener barrier
> Sender barrier
> Physical barrier
> Resistance
Question No: 17 ( Marks: 1 ) – Please choose one
In a well written (snow) disappointing newsletter all of the following points are important, except:
> Enough detail to make the reason for the refusal logically acceptable
> Explaining the company’s policy as logical rather than rigid
> Offering an apology for the decision
> Avoiding negative personal expressions
Question No: 18 ( Marks: 1 ) – Please choose one
Which one of the following statement defines psychological context of interpersonal communication?
> It concerns your reactions to the other person.
> It deals with the psycho-social “where” you are communicating.
> It is who you are and what you bring to interaction.
> It deals with the physical “where” you are communicating.
Question No: 19 ( Marks: 1 ) – Please choose one
All of the following are responsibilities of the interviewee to help make the interview a success, except:
> Covering your own agenda
> Using secondary questions
> Giving detailed answers
> Correcting any misunderstandings
Question No: 20 ( Marks: 1 ) – Please choose one
Order letters are comprised of all of the following distinct content components, except:
> Method of payment
> Pertinent information about the items being ordered
> Directions for shipping the merchandize
> Quality report of the items
Question No: 22 ( Marks: 1 ) – Please choose one
All of the following are true for disappointing news letters, EXCEPT:
> It provides enough detail to make the reason for the refusal logically acceptable.
> It explains the company’s policy as logical rather than rigid.
> It avoids negative personal expressions.
> It offers an applogy for the decision
Question No: 23 ( Marks: 1 ) – Please choose one
The term “Memo” stands for:
> Memories
> Memorandum
> Message
> Massive
Question No: 24 ( Marks: 1 ) – Please choose one
Which of the following is not a good practice while writing letters granting adjustments?
> A slow-start opening
> A delayed presentation of the good news
> A redundant apology that ends on a negative note
> All of the given options
Question No: 25 ( Marks: 1 ) – Please choose one
“An accident took place at Wahdat road.” The answer to which W out of 5Ws of a news story is missing in this statement?
> What
> Which
> Where
> When
Question No: 26 ( Marks: 3 )
Write down the elements of the suggested plan for writing a direct-inquiry letter?
Question No: 27 ( Marks: 3 )
What are the advantages of writing functional resumes?
Question No: 28 ( Marks: 5 )
Write down 5 tips about who give interview?
Question No: 29 ( Marks: 5 )
Why we use indirect approach in disappointing news letter discuss?
Question No: 30 ( Marks: 5 )
Difference between Content and Context?

Permalink Reply by Yasmeen(S.admin) on February 4, 2012 at 12:30pm MCM301 Fall 2011 Final Term Feb 2012 – 03 Feb 2012
69 total questions.
62 mcqs
2 questions of 3 marks,
4 questions of 5 marks.
1. What is Order letter. 3marks
2. What are fallacies and facts about resumes. 5 marks
3. Why it is important to focus on message and not on environment. 5 marks
4. What can be the good end of a disappointment news letter. 5 marks.
5. What is meant by Post Script, elaborate with examples. 5 marks.

Permalink Reply by Yasmeen(S.admin) on February 4, 2012 at 1:01pm MCM301 Fall 2011 Final Term Feb 2012 – 03 Feb 2012
Question No. 4
Briefly define Self Concept?
Question No. 5
What is nonverbal communication? Explain any two elements of nonverbal communication in detail.
Question No. 6
What do you understand by claim letter?
Question No. 7
Differentiate between critical listening and emphatic listening.
Question No. 11
How to effectively overcome communication barrier?
Question No. 12
What do you understand by flipcharts?
Question No. 13
Identify five suggestions of a “do-nature” when preparing disappointing-news messages.

Permalink Reply by Yasmeen(S.admin) on February 8, 2012 at 6:08pm Mcm301
Final paper (8 feb 2012)
Q no 1:What is meant by memo?(Marks :3)
Qno 2:Define Resume?What do you think about persuasive resume?(Marks :5)
Q no 3:Difference between logical appeals and emotional appeals?(Marks:5)
Q no 4:What is the elements of the closing direct request letter?(Marks:3)
Q no 5:If u r going to Burbhan for meeting and booked PC Bhurban hotel.And you r e_mail to the pc hotel management.what kind of information you give to the hotel management and why?(marks :5)
Q no 6:What do you think about topical order?Explain it with example?(marks :5)
Q no 7:It is not what to say and how to say it’’eleborate this statement to the audience of writing a disappointing newsletter? (marks :5)
Note:There are 69 questions in which 62 are MCQS
and 7 are long questions.(mostly mcqs are from pastpapers)

Permalink Reply by Yasmeen(S.admin) on February 8, 2012 at 7:03pm total questions are 69 in which 62 are mcq's and 7 questions are subjective. Mostly mcq's came from past papers.
The subjective questions are:
1. What are indirect request letter? 3 marks
2. Discuss logical appeal? 5 marks
3. Give any 5 tips for an impressive interview to the candidate? 5 marks
4. Write the common mistakes usually taken by the presenter in the written persuasive message? 3 marks
5. What is proofreading? What should be kept in mind by the proofreader for an effective business writing? 5 marks
6. Give some basic guidelines of rejecting job application?

Permalink Reply by Yasmeen(S.admin) on February 9, 2012 at 10:53am 4 Discuss the characteristic of a good news Letter. 5 Marks
7- What is the meant by memo?
Q. Almost every customer who makes a claim is emotionally involved therefore the indirect method is usually the best approach for a refusal. Discuss. (3)
Q:Which of the following types of letters, the technique of using a conditional (if or when) statement to imply that the audience could have received, or
might someday receive, a favorable answer, is used?

Permalink Reply by Yasmeen(S.admin) on February 10, 2012 at 10:57am Q69 marks 5
To write a successful resume u need to convey seven qualities that exployers seek. List down these qualities:
Ans.
To write a successful résumé seven qualities are needed that employers seek are as follows:
7.Shows progress
Q-68 marks 5
What do u know about indirect-inquiry letters?
Ans.
Indirect-inquiry letters are used to ask for general information. Indirect-inquiry letter cannot be used for one or more specific questions, it is used when someone need general information. It opening is less specific than direct-inquiry letters. The opening of the indirect letter should not be that much general that recipient will face difficulty while responding.
Q-67 marks 5
What is the right way to write a refusal of refund? Explain with examples.
Ans.
Refusal of refund should keep the words which makes able the reader to understand the reason for refusal without anger.
Example:
If a customer sent back the purchased dress due to disliking or fitting problem and asking for refund. Company get known that customer wear the dress by seeing the stains on it.A company can write a refusal letter by
Giving the explanation: about the dress returned date etc
Alternate solutions or benefits. By acknowledging the problem and using soft wording to serve the customer. Telling about no resale value due to stain, and offering alternate vouchers.
Good restraint or no anger- Offer to alter the dress
Friendly and helping ending or goodwill at the end- Come and let us serve you to the best.
Q-66 marks 5
People in different cultures require different amounts of physical distance for communication. Explain
Ans.
People may be negatively affected by too much or too little space between them.
Formal communication- beyond 12 feet
Q-65 marks3
What is the suggested plan for writing a sales letter?
Ans.
*Create a section which establishes the reader desire and assurance
*Section should be made about the selling product which appeals and gets the customers’ interest.
*Attractive starting to grasp the attention of reader.
*Ends with well-mannered and polite wordings.
Q-64 marks 3
How can we make disappointing or bad news messages effective?
Ans.
Q63 marks 3
What do u understand by an order letter?
Ans.
When purchase or blank orders are not available an order letter is prepared for ordering merchandise. It has three main components.

Permalink Reply by Yasmeen(S.admin) on February 10, 2012 at 9:18pm MCM301 subj 09-02-2012
Q-68 marks 5
What do u know about indirect-inquiry letters?
Q69 marks 5
To write a successful resume u need to convey seven qualities that exployers seek. List down these qualities:
Q-67 marks 5
What is the right way to write a refusal of refund? Explain with examples.
Q-66 marks 5
People in different cultures require different amounts of physical distance for communication. Explain
Q-65 marks3
What is the suggested plan for writing a sales letter?
Q-64 marks 3
How can we make disappointing or bad news messages effective?
Q63 marks 3
What do u understand by an order letter?
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