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MKT501:Final Term Papers Spring 2012 Date 16-July-2012 to 27-July-2012
Replies to This Discussion
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BS(CS)Permalink Reply by Nosheen on -
subjective part:
difference between wholesaler and retailer , web banner & web pop up , question about magzine and TV, mandatory labeling, why some times people buy things irrationally , publicity and public relation difference other question were statement type but they were easy. best of luck!
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BS(CS)Permalink Reply by Nosheen on -
There were 57 MCQ’s,
More than 50% MCQ’s were from past papers.
4 short questions of 3 Marks each.
4 long questions of 5 Marks each
Questions were.
1. What is ‘Promo’ (3 Marks)
2. How a doctor can publicize himself? (3 Marks)
3. Are Publicity and Public relations are the same? (5 Marks)
4. What is consumer behavior? What a marketer observers from this? (5 Marks) -
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Permalink Reply by Yasmeen(S.admin) on -
otal 64 Questions
56 Mcqz
3 marks question
Difference b/w sale price & transfer price
Purpose of marketing research
Possible outcomes of negotiation
Conceptual question regarding long term business activities
5 marks question
Effective advertisement
Characteristics of interview
Strategic activities in supply chain management system
Conceptual question regarding business failure.
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Permalink Reply by Yasmeen(S.admin) on
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How public relations can benefit the small businesses? 3 Marks
2nd Why it is necessary to recesses the contents of television commercials? 3 Marks
3rd Why is it the necessary for the marketers to observe the consumer behavior? 3 Marks
4th Sardar buksh has been in the profession of fish catching for 15 years. which he used for supply to different
fish shops. Now he wants upgrading in the supply chain by opening his own fish shop in karachi under the
brand name ” FISH 4 U” Guid him what are the different process decisions he has to take for his business
and why? 3 Marks
5th List any five characteristics of good brand name? 5 Marks
6th Define channels length and what are the various channels structure? 5 Marks
7th Describe common advantages and disadvantages of observational researchs? 5 Marks
8th While starting the process of negotiations what points you will keep in mind before starting this process? 5 Marks -
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Permalink Reply by Yasmeen(S.admin) on
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Why studying consumer behavior is important for marketers?5
The main focus of small businesses lies in publicity than public relations, why so? 5
Purposes of advertising 5
One is more but it is conceptual base question 5
Irfan thinks that setting high prices for a product can guarantee its success as it gives high quality image. Do you think Irfan’s approach of making pricing decision is correct? Please justify. 3
Enlist the different forms of vertical marketing system.(3)
In negotiation process, exploring the underlying needs is very important step as you are involved in getting information for the other party. In your point of view what should be included in this process (3)
Self actualization on the self esteem needs ( 3 )
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