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URD101
mgt613 gdb Solution & Discussion Last Date 22 june 2012
Total Marks 20
Starting Date Wednesday, June 20, 2012
Closing Date Friday, June 22, 2012
GDB Case
ZIMCO ELECTRONICS started their operations in electronics items during 2007 when the economy of Pakistan was growing at good pace. Keeping in view the preferences and needs of their customers, the company introduced different brands and invested heavily in Research and Development activities. Despite the huge amount of R&D budget, some divergence appeared between marketing and operations departments regarding the life cycle of 3 brands. Marketing department wanted to shorten the product life cycle while operations department wanted to make product life cycle longer to get maximum benefits from R&D expenses.
Expert opinions from both the departments were at opposing ends. Due to this, the matter was called upon by the Board of directors (BOD’s). A BOD’s meeting has been planned to resolve the issue. If you were invited at the meeting, what suggestions would you like to give to resolve this matter? You are preferably advised to restrict your suggestions to Operations only.
Replies to This Discussion
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Permalink Reply by Saadat Hassan on -
one point in favor of marketing is that to shorten the life cycle, whereas we have the knowledge that marketing dept. should be capable of selling products more to generate more revenue.
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Permalink Reply by Maria Khan (Admin) on -
MGT613 GDB Idea
Don’t copy plz
Being Operations manager I’ll suggest that long Product Life cycle is more beneficial because it
I’ll provide:
1- More time to penetrate in the Market
2- More time to get stability for Product in diverse natured market
3- Company has more time to earn the customer loyalty
4-We ll be able to won the customer satisfaction and customer value
5-More market stay means more display of Product to more customers
5- Great potential to earn Sponsors
6-More chances to earn the well repute
7-More the market stay means more the financial stability
8- Long Product Life cycle means More and mximum profit
9-long PLC means more chances to make product developement perfect
10- long PLC help to do market search to so that we can make estimate what are demand of
customers
thanks -
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Permalink Reply by Maria Khan (Admin) on
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look at page number 63 in handouts for gdb
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Permalink Reply by Maria Khan (Admin) on
-
Being Operations manager I’ll suggest that long Product Life cycle is more beneficial because it I’ll provide:
1- More time to penetrate in the Market
2- More time to get stability for Product in diverse natured market 3- Company has more time to earn the customer loyalty
4-We ll be able to won the customer satisfaction and customer value 5-More market stay means more display of Product to more customers 5- Great potential to earn Sponsors
6-More chances to earn the well repute
7-More the market stay means more the financial stability 8- Long Product Life cycle means More and mximum profit
9-long PLC means more chances to make product developement perfect
10- long PLC help to do market search to so that we can make estimate what are demand of customers
thanks
-
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