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NEED GDB Solution Required
Mr. Hassan is not fond of shopping. He is always busy in his business. But few days ago, due to some domestic problem, he supposed to buy few things for his home. He has to purchase Television, summer garments for his personal use, jewelry for his wife and deodorant. He went to market and purchased all these items. But for every item, he has shown different behavior. Like for the purchase of his garments, he visited so many shops, asking for different styles and fabrics. On the other side he has to buy a television, for that he tried to look all latest features, as the television is an expensive item, so Mr. Hassan was very keen in quality of picture, colors and warranties. He has spent very long time in searching different brands and features of the television. He was looking for each and every aspect of the television so as to satisfy himself that he is purchasing something worthy. He was very confused in purchasing jewelry for his wife. As the item was quiet expensive, so he was totally indulged in its quality and style, but the problem was that each designer had his own range of jewelry with particular style and material. He didn’t know the preference of his wife particularly for the jewelry, so he was a bit confused in purchasing jewelry. It took him 2 hours to take decision for the purchase of jewelry but he spent only 1 minute in purchasing his deodorant.
Discussion Question:
Discuss how a single person can show different behaviors at the same time for different products?
Read more: MGT-301 GDB# 02 Last date 20-06-2012 - Virtual University of Pakistan http://vustudents.ning.com/group/mgt301principlesofmarketing/forum/...
Replies to This Discussion
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Permalink Reply by My Sweet Passion on -
need idea solution of MGT301
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Permalink Reply by + Arsh + on -
It's Not Solution, Just Idea.
Everyone experiences the same basic human needs, but with each person some needs are more dominant than others. The four major groupings of needs are results, recognition, regimentation, and relationships.
For example, one person may be the type who measures his success by results. To him, the finished product is the most important thing, and he'll do whatever it takes, within reason, to get the job done. His dominant need is for accomplishment.
A third type of person usually places high value on recognition and measures success by the amount of acknowledgment and praise he receives.
Conversely, another person will be more concerned with the content than the congratulations. The primary need appears to be for regimentation. In other words, things must be put together in neat packages that can be clearly understood.
You can quickly see that a different type of appeal is necessary for each of these four "personalities." Recognizing this is very important because once you've learned the needs of each major behavior pattern, you will know how to work more effectively with each type of person. -
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Permalink Reply by ¤i¤Saba¤i¤ on -
v nice keep it up.
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