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Short Questions.
 
1.A well known company introduced a product in the market but it was totally failed. what are the reasons of its failure.
2.A company wants to launch a product in the market " Slim Fast", as a marketing manager what steps will you take for the marketing.
3. Why we divide marketing in different segments?

Tags: 2012, MGT301, Marketing-midterm, Principles, may, of, spring

Views: 239

Replies to This Discussion

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mcq's all from past papers ....28 mcq's
4question subjective:
How to implement positioning strategy?
baki question 3 bht ezy thy wo khud se he attempt kerny thy
best of luck frds old papers zaror kery mera to sara paper whe se aya hai thanks to ALLAH

subjective acha hoa objective 3 4 bahir se they un ka pata nai baqi fit hoye


what determines consumer satisfy or not 3 marks
adoption process
post purchase behaviour
5 marks
packaging ka question
5 marks

TOday was my paper of mgt301 ,,,,,,MCQ's tu sub past paper sy aay hain ,,,,,,,& Question & answer yeh waly thy ,,,,
Total Q ,32 thy ,,,,,,,,
jis mai se MCQs 27 thy ......
3 short Answer thy ,,,,2 long ,,,,!
1Q --how do the personality traits affect theway peoplepurchase items breifly explain wd example ?
2Q --differentaite industrialproduct & consumer product .with the example ,
3Q --how many resurch approches are used 4 colllect date in marketin resurch .explain with example.



mcq's all from past papers ....28 mcq's
4question subjective:
How to implement positioning strategy?
baki question 3 bht ezy thy wo khud se he attempt kerny thy
best of luck frds old papers zaror kery mera to sara paper whe se aya hai thanks to ALLAH



Msq’s 20 past paper me se the aur 8 new the.
4 subjective question the… 2 question 3 marks k aur 2 question 5 marks k the.
Give suggestion to the researcher to make the questionnaire. (3 marks)
International market segment. (3 marks)
Market research. (5 marks)
Positioning. (5 marks)



Total 32 Q
4 Subjective

1: What is MIS ?
2. What is difference b/w performan qulaity and conformance quality?


MCQs covered topic of Basic def:
Micro and Macro environment
Promotion
Marketing process
baqi zyada tar tricky Q thy
Total 32 questions
28 mcq’s
2 question r of 3 marks
2 question r of 5 marks
.
Compare closed-ended question and open-end questions [3 Marks]
.
Buying processes [3 Marks]
.
Marketing segmentation and it’s processes levels. Describes which is best suited to apply in long term benefit. [5 marks]
.
Why Market segmenting is important in international market? [5 Marks]

Is there any difference in product and services. if yes please explain 3
.
What is marketing intelligence system 3
.
research data ka topic tha koi i think mrkting research 5
.
advantages and disadvantages of micro marketing 5

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